After going from a lobe piercing in each ear to 5 piercings within a couple of years, (I now have 10!) I got bored of looking for an affordable way to change my curated ear designs and so decided to do something about it.

Curated ears are getting more and more popular, with the piercers around the world getting more and more creative. Coming up with new ideas, piercings and turning these odd looking things on the side of everybody’s face into pieces of art!  The more the better!

With Helix & Conch popping up on ears such as Nathalie Emmanuel , Lily Allen , Sam Chapman, Myleene Klass, You Magazine editor Jo Elvin and more, plus featuring in Grazia, House of Coco, Hello and Stylist Magazine, things are showing no signs of slowing down and I want to thank everyone for all your support.

“I’ve always been a bit of a magpie, coveting my mum and my paternal grandmother’s jewellery…you’d never catch either of them going out without their accessories, and I’m the same!  

Helix & Conch was launched in March 2019 as a "bit of extra pocket money” for me.  With a background in luxury brand sales and working as a brand consultant for starter and small brands, I put my experience gained throughout my career of sourcing and selling globally to good use, and started researching suppliers, makers and artisans from all over the world, from UK to USA, South Korea, Hong Kong and India on a mission to find affordable pieces that meant that the cool and decadent styles weren’t just for high ballers, and that I could genuinely offer something for everyone, of every age and pay check. This is why a lot of the collection can be bought as singles.

After 20 years of helping other brands launch and expand, I was confident that I’d figured out the mechanics of how businesses work and finally decided to set up my own. 

I choose to express my own love of sparkle through my curated ear: I love to style my earrings as carefully as the rest of my outfit. It is my intention that my collections let you do just that in an affordable way. Why shouldn’t you be able to chop and change your ear adornments as often as you change your top?  My mission is to bring you a beautiful range of earrings, from gold plated to solid gold, at a price that you can afford.

When you buy from Helix and Conch you aren’t buying from a huge brand: you are buying from me. I’m a down-to-earth working mum of two young boys.  I am the packer, the admin, the photographer at times, the social media girl, the sourcer, the quality control manager and everything else that comes with running a business by yourself. I handwrite the postcards, know the names of my customers and recognise those that keep coming back for more.  

I hate an impersonal service, so it was hugely important to me that I kept things personal, and even if things get huge, I will do everything I can to keep personal touches."