Blog
About Helix & Conch
I’ve always been a bit of a magpie, coveting my mum and my paternal grandmother’s jewellery…you’d never catch either of them going out without a bit of sparkle, and I’m the same!
I’ve spent the last 20 years working with luxury brands spanning fragrance, hair, beauty and luggage and I’ve loved every minute of it. I adore what I do: meeting new people, working with beautiful products and selling something that people need and want to own. After all this time, I’m confident that I’ve pretty much figured out the mechanics of how each of these businesses work and I’ve finally decided I’m brave enough to set one up of my own.
So, Helix and Conch was born in 2019. I choose to express my own love of sparkle through my curated ear: I love to style my earrings as carefully as the rest of my outfit. Helix and Conch lets other people do just that in an affordable way. Why shouldn’t you be able to chop and change your ear adornments as often as you change your top?
Our mission is to bring you a beautiful range of earrings: huggies, studs, cuffs and more at a price that you can afford.
When you buy from Helix and Conch you aren’t buying from a huge brand: you are buying from me. I’m Abby, a down-to-earth, 40-year old working mum of two young boys. People ask me where I will find the time to fit this in. This is an itch I have been dying to scratch for years and one that I am hugely passionate about. I’m determined to make it a success. You can sleep when you’re dead, right?
THE MUSES LONDON X HELIX & CONCH